What's new in our YA packs!
published on Friday 24 March 2023
in Products
The packaging of our 100% organic multi-milk desserts will gradually switch on the shelves in 2023, towards an identity more closely linked to nature, our responsible sourcing and our local roots. Functional plants rub shoulders with delicacy on these new pots, a real invitation to discovery.
Do you think we are crazy to do it gradually? That in terms of communication, inventory management, commercial benefits, the most effective is to make a complete change at the same time? Yes, certainly, you are right. But that would involve throwing away more than 540,000 packages. And that is not an option for us. We prefer not to give in to the easy way out. So yes, we are a bunch of happy dreamers but with a bit of responsibility.